Promotional and Advertising Strategies Essay

The creator originates from Iran, with an ideological and strict aficionado government which possesses and controls all of practical and mechanical exercises with an equipped to teeth minority. In such nations they can create and sell any low quality with any costs that they need, and really clients have very few options, and practically all of special procedures and methodologies are aimless! So here we are discussing unhindered commerce and free market nations like US. This paper survey and investigation the conditions encompassing the special and promoting Strategies for two car organizations: TOYATA and HUNDAI. The creator is interested about those organizations, in light of the fact that HUNDAI (1967) started vehicle creation very nearly 32 years after TOYOTA (1935)! Be that as it may, presently, in all angles the two organizations are equivalent in quality, marking, showcasing, cost and client support, even HUNDAI is further! HMC (Hyundai Motor Company) was obscure brand with low quality and modest value vehicles, however after it came in the US advertise changed over its items to high caliber and extravagance rapidly and taking faithful clients from numerous industry pioneers! Be that as it may, how was this late-moving vehicle producer ready to increase a favorable position in this incredibly serious market? (Graf B, 2013) Presentation Meaning of Advertising: The term â€Å"Advertising† first showed up in the seventeenth century. It has its root in the Latin word â€Å"advertere,† which implies, â€Å"toâ make individuals notice or know.† It can be generally clarified as â€Å"to widely tell the public.† According to the Dictionary of Chinese Etymology, the Chinese meaning of publicizing implies, â€Å"openly declare to the public,† with the explanation of â€Å"such as setting up notification or distributing ads in newspapers.† (Yan Boqin, 1978) Meaning of Marketing: â€Å"Marketing† is a financial term meaning advancement and circulation. Initially applied in farming, it drew increasingly more consideration after the nineteenth century and spread quickly. From monetary, social, business and customers’ points, the property of its definition can be resolved (Li Zongru, 2004). For featuring the brand according to open and pulling in new clients, item advancement is one of the basics. There are numerous channels to advance an item or administration. Fruitful advancements unequivocally relies upon accept and culture of individuals, style of living, pay level, government arrangements and efficient and modern foundations. A few firms utilize numerous techniques, while others may utilize various strategies for different advertising purposes. Regardless of the sort of administration or item, a solid gathering of limited time methodologies can help position the organization in a great light with current clients as well as new ones also. Coming up next are top ten special systems: â€Å"1-Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small organizations; Retrieved December 2, 2014 from http://smallbusiness.chron.com/top-ten-special methodologies 10193.html) Looking at the limited time systems utilized by Toyota and Hyundai for a comparative item Today practically all of carmakers have a ton of encounters and they approach present day and new advancements. So they can create great quality and great plan vehicles and furthermore offer great administrations to clients, particularly in US, its absolutely impossible to sell any items with low quality and low customerâ service. In result the best special techniques are those that include culture, perspectives and convictions of the individuals. Coming up next are a few instances of such systems. Green Environment: Increasing open mindfulness about ecological assurance, governments compelled to actualize hard guideline and standards for vehicle firms. Toyota distributed on its site: 1. Broadening vitality sources: â€Å"Toyota is creating different new advances from the point of view of vitality sparing and enhancing vitality sources. Condition has been first and most significant issue in quite a while of Toyota and moving in the direction of making a prosperous society and clean world.† 2. Power device: â€Å"By producing power from hydrogen, Toyota’s power device vehicles are not just earth well disposed they’re likewise profoundly vitality effective. With such eco-accommodating attributes, Fuel Cell Vehicles are the following stage toward accomplishing manageable mobility.† 3. Module Hybrid: â€Å"Introducing the following stage for eco-accommodating vehicles; a mix of the demonstrated building of current mixtures with home energizing. It has an expanded electric range and creates lower emissions.† 4. Estimating natural issues encompassing vehicles: â€Å"For more enhancements in productivity, Toyota proactively oversees power train proficiency, lessens vehicle burden, and controls vitality the executives by combination of fuel-sparing advancements, for example, charge control, sitting stop, etc.† 5. Different vehicles: â€Å"Along with our accentuation of regular vehicles and mixture vehicles as key center innovation while seeking after further advancement.† 6. Elective energizes: â€Å"Based on these center advancements, Toyota will create cutting edge vehicles using elective powers, for example, gas fuel, power and hydrogen.† (Retrieved December 2, 2014 from http://www.toyota-global.com/development/ecological _technology/) Hyundai distributed on its site: 1. Blue Drive: Our Blue Driveâ ® innovation gives you lower contamination and better. Blue Drive is a way of thinking that guides Hyundai in its push to turn into the car head in supportability. It’s helped center our architects and fashioners around making lighter vehicles, growing progressively productive force prepares and in any event, designing restrictive mixture technologies.â 2. Module and zero-discharge: later on, Blue Drive will grow to remember plug-for half and half vehicles, zero-emanation electric vehicles and power module vehicles that run totally on hydrogen. Their lone discharge is water. 3. Electric half breed: Hyundai presented the principal electric cross breed with jolting execution. Our designers have created the industry’s most progressive half and half vehicle. 4. New battery: Unlike different cross breeds available, our own uses a protected Lithium Polymer battery. It has 40% less volume; it’s 25% lighter and 10% progressively productiv e. T he battery additionally has a more drawn out life expectancy it accompanies a lifetime guarantee ensure. So you can like saving the earth for the life of your vehicle. (Recovered December 2, 2014 from https://www.hyundaiusa.com/new-thinking/environment.aspx) Slogan: â€Å"An publicizing trademark is typically a short slogan †under five words †that tells potential clients the advantages they can expect while picking your item or administration, or sets up your organization brand.† (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness.chron.com/significance promotion mottos 31343.html) 1. Toyota’s proprietorship trademarks: showcasing endeavors in North America have concentrated on accentuating the positive encounters of possession and vehicle quality. The proprietorship experience has been focused in mottos, for example, â€Å"You requested it! You got it!† (1975â€1979); â€Å"Oh, what a feeling!† (1979 †September 198 5, in the US); â€Å"Who could request anything more?† (September 1985 †1989); â€Å"I love what you accomplish for me, Toyota!† (1989â€1997); â€Å"Everyday† (1997â€2001); â€Å"Get the feeling!† (2001â€2004); â€Å"Moving Forward† (2004â€2012); and â€Å"Let’s Go Places† (2012â€present). 2. Hyundai’s Brand motto: â€Å"NEW THINKING. NEW POSSIBILITIES.†; mirrors the desire of Hyundai Motor Company to make additional opportunities to profit the world and its kin by empowering and growing new reasoning. All individuals from Hyundai have the brand motto profoundly engraved in their souls as they push ahead in their push to give new qualities and encounters wanted by today’s clients through creative ways that are remarkable to the brand, driven by new contemplating clients and vehicles.( Retrieved December 3, 2014 from http://around the world .hyundai.com/WW/Corporate/Corporate Information/BrandSlogan/index.html) New Compact Vehicle Strategy: According to the Ford India President, reduced vehicle deals are relied upon to twofold by 2018 from around one million units inâ 2013. This flood sought after in expected to be filled by rising dispensable earnings in the second most crowded nation on the planet, and furthermore inferable from the expanding interest for eco-friendly littler vehicles because of rising fuel costs.( Trefis Team ,2014. Recovered December 3, 2014 from http://www.forbes.com/locales/greatspeculations/2014/06/13/goodbye engines hopes to-improve-traveler vehicle deals by-infiltrating the-conservative portion/) 1. Toyota: The car showcase in developing markets is developing every year pair with the monetary development of every nation. Inside those business sectors, there has been checked development in the deals of minimal vehicles, so Toyota is advancing another minimized vehicle technique that underlines the smaller vehicle arrangement and tries to address the issues of shoppers in developing markets. 2. Hyundai: The South Korean automaker positioned seventh among mass-showcase marks in the this year’s U.S. Introductory Quality Study by J.D. Force and Associates, fixing such brands as Toyota, Infiniti, Audi and Lincoln. Hyundai’s Accent smaller and Elantra little vehicle were named among the main three vehicles in their segments.(Hans Greimel, 2011. Recovered December 2, 2014 from http://www.autonews.com/article/20101206

Eygption pyramids Essay Example For Students

Eygption pyramids Essay At the point when the vast majority notice Ancient Egypt the main thing that rings a bell is the Pyramids. To develop such landmarks required a dominance of craftsmanship, engineering and social association that couple of societies could ever equal. The pyramids are said to have constructed Egypt by being the power that weave together the realms economy. Their manifestations were significant to such an extent, that seeing these huge pyramids would blow your mind. Today, the valley of the Nile has an outdoors gallery so individuals can observer these fantastic monuments.Obsessed with eternity, Egypts leaders of 4,500 years back celebrated themselves in stone, in this way establishing the framework of the main extraordinary country state. A Pyramid is a colossal machine that enables the lord to experience the mass of the dead, accomplish revival and live perpetually in the joy of the divine beings. The beginning of the Old Kingdom is supposed to be the structure of the Djosers landmark. The development of Step Pyramid of Pharaoh Djoser started around 2630 B.C. what's more, was intended to wonderment the old Egyptians, to intrigue them with their standards supernatural quality. It was the universes first incredible development venture; to be sure, it was the universes biggest structure. Djoser, the second ruler of the third line, employed a modeler called Imhoptep who just because developed a tomb totally of stone. Imhoptep is viewed as the superior virtuoso of the Old Kingdom. He gathered one workforce to quarry limestone at the precipice of Tura, over the Nile, another to pull the stone to the site where ace carvers molded each square and set up it. The Step Pyramid is a terraced structure ascending in six inconsistent stages to a stature of 60 meters, its base estimating 120 meters by 108 meters. The foundation has an arrangement of underground passageways and rooms. Its principle highlight being a focal shaft 25 meters down and 8 meters wide. The progression pyramid ascends inside a huge walled court 544 meters in length and 277 meters wide, in which are the leftovers of a few stone buildings worked to gracefully the needs of the lord in the here after. Transcending limestone segments were formed to impersonate the influence and hang of verdant plants. Steadfast entryways held tight incredible cut pivots. Veneers considered bogus entryways through which the pharaohs ka, or fundamental power, was attempted to pass, lay recessed inside dividers. The insides of sham sanctuaries were pressed with rubble. Everything about the spot bespoke fantasy. The Step Pyramid was a stepping stool. Not an image of a stepping stool but rather a real one, by which the spirit of a dead ruler may move to the sky, joining the divine beings in everlasting status. Nobody knows why the Egyptians made this awesome scene, however a few archeologists theorize that there was an Old Kingdom conviction that a masterpiece, a structure, had force and utility in existence in the wake of death in direct extent to its futility in reality. In this view, each bogus entryway, each fake sanctuary worked in existence in the wake of death accurately in light of the fact that it couldn't work in this one.On the north side of the pyramid is a little stone desk area, with a couple of minor gaps in its exterior. At the point when you glance through these openings, you see two eyes retuning your gaze, the clear look of a real existence size sculpture of Djoser sitting on the seat. The gaps are there for the pharaoh to watch out maybe at the stars in the northern sky called the Imperishables on the grounds that they never set. Many accept that the structure of Djosers pyramid complex, which was practiced by several specialists from over the land, served to join those regions into the universes first country state. During the Old Kingdom, which started around 2700 B.C. .udfe985878cf36549abf492fecd937fc5 , .udfe985878cf36549abf492fecd937fc5 .postImageUrl , .udfe985878cf36549abf492fecd937fc5 .focused content zone { min-stature: 80px; position: relative; } .udfe985878cf36549abf492fecd937fc5 , .udfe985878cf36549abf492fecd937fc5:hover , .udfe985878cf36549abf492fecd937fc5:visited , .udfe985878cf36549abf492fecd937fc5:active { border:0!important; } .udfe985878cf36549abf492fecd937fc5 .clearfix:after { content: ; show: table; clear: both; } .udfe985878cf36549abf492fecd937fc5 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; change: haziness 250ms; webkit-progress: mistiness 250ms; foundation shading: #95A5A6; } .udfe985878cf36549abf492fecd937fc5:active , .udfe985878cf36549abf492fecd937fc5:hover { murkiness: 1; change: obscurity 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .udfe985878cf36549abf492fecd937fc5 .focused content territory { width: 100%; position: relati ve; } .udfe985878cf36549abf492fecd937fc5 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content adornment: underline; } .udfe985878cf36549abf492fecd937fc5 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .udfe985878cf36549abf492fecd937fc5 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; outskirt sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-outskirt range: 3px; content adjust: focus; content embellishment: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: total; right: 0; top: 0; } .udfe985878cf36549abf492fecd937fc5:hover .ctaButton { foundation shading: #34495E!important; } .udfe985878cf36549abf492fecd937fc5 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .udfe985878cf36549abf492fecd937fc5-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .udfe985878cf36549abf492fecd937fc5:after { content: ; show: square; clear: both; } READ: Synopsis Of A Clockwork Orange Essay and kept going about 550 years, every pharaoh after Djoser marshaled an immense bit of his countrys labor and riches to fabricate his own tomb and guarantee his interminability. To manufacture such exceptional landmarks required an accuracy of design, and long stretches of interminable work from such huge numbers of Egyptians. The realm built up a funerary custom around the love of their perfect pharaohs, both living and dead. Each part of life was influenced. The Egyptians burrowed a system of channels

Lena Dunham, In Context

Lena Dunham, In Context The literary Twittersphere blew up (as it is wont to do) yesterday when Forbes published a piece by Helaine Olen titled Lena Dunham Doesnt Write For Money And She Doesnt Think You Should Either.  The piece skewered Dunhams intro to the published screenplay of This Is 40. This is not the first time Olen has tackled Dunham on Forbes, but it is the least flattering. The piece describes Dunhams essay as a work where Dunham ponders the many reasons people write which include glory and the ability to use the keyboard to figure things out. As for filthy lucre? Thats deemed a weird plan.' Those are damning soundbites out of context. I got my hands on the three page preface Olen quoted from, and in context those words take on very different meaning. The first three paragraphs of Dunhams piece read as follows: There are many reasons to write. Some of us write for glory- to spite the people who stuffed us in lockers, to remind the lovers who didnt love us just what theyre missing out on, to alter history and have future generations sing our names. Others write for money (probably a weird plan, even when it does work out). But some of us, as Judd reminded me in a recent e-mail,write to figure something out.' The rest of the piece is an ode to her mentor Judd Apatow, but Olen isnt interested in Lena Dunhams essay as a whole, or even her complete sentences. No, what she wants to talk about is Dunhams choice of the word weird. As Olen puts it people do need to pay the rent and it isnt exactly nice to discover that someone who is earning $3.5 million for their musings is so clueless about the things the rest of the world often needs to get by Thats, of course, not at all what Dunham said. She said its probably a weird plan to write for money even when it does work out. Shes acknowledging the fact that its not a guarantee that a career in writing will be a lucrative one, just as shes acknowledging that yes, thing have worked out for her. Shes not clueless, shes stating a fact. Shes not being privileged, shes being honest. Oh, and hey, did you catch that reference to Dunhams $3.5 million book deal? Because the resentment regarding that deal feels like its written all over this piece in invisible ink. The central argument of Olens work purports to be that Dunham is clueless about the ways of the world, but I cant help but feel that beneath that is anger that Dunham has been handsomely rewarded for her creative endeavors and Olen doesnt take kindly to being given writing advice by a writer she  seems to believe  is clueless. Like I said, Olen has been kinder about Dunhams success in the past. In another piece she stated, I am thrilled that Lena Dunham, the creator and star of HBO’s Girls, has received a more than $3.5 million advance from Random House for her proposed book of semi-comedic essays Not That Kind of Girl: A Young Woman Tells You What She’s Learned. She’s funny, smart, thoughtful and talented. Good on her. Wow, things  change fast on these here  interwebs. Hold onto your hat or youll lose it in this maelstrom of 0s and 1s. So why is Dunham in the doghouse with Olen? And why was Twitter so jazzed to jump on the hater bandwagon when most of the Twitter-handle-owners in question had not read Dunhams essay, but only Olens misleading rant against it? I think there are still a lot of people, whether they are okay admitting to themselves or not, that have a lot of anger toward a young woman with as much agency in the entertainment industry (and now publishing world)  as Dunham. I think that leads to articles that misrepresent her work, and a conversation on social media that has more vitriol than actual fact. Because lets be real, no one gives the Foer boys this much grief for the 7-figure book deals they struck in their twenties.  I feel like  because of this book deal, the internet is hovering over Dunham, just waiting for her to make a wrong move so that they  can take away the  credibility an author receives when she  makes this kind of flashy splash in the publishing world. Whats the takeaway? The takeaway is Lena Dunham did not run over your dog with an SUV. She  did not kidnap your  parents and  transport them to a cave in the middle of nowhere to pull out their fingernails. She did not club the baby seal population of Canada  and she is not currently aiding extraterrestrial warlords in a plot to enslave the human race. She is a young woman who has garnered success and notoriety  because of her mind. Thats allowed. Shes allowed to have opinions on writing, not because she has a six-figure deal, but because shes a writer and writers are allowed to have opinions about their craft. And if theres going to be anger, let it be for something she actually said, not butchered and out-of-context quotes. Thats shouldnt pass for journalism, nor should it pass for viable Twitter dialogue. Stepping off my soapbox now. Steinkellner out! Sign up to Today In Books to receive  daily news and miscellany from the world of books. Thank you for signing up! Keep an eye on your inbox.

Rogerian Argument Are The SATs Outdated - Free Essay Example

Sample details Pages: 4 Words: 1075 Downloads: 8 Date added: 2019/02/20 Category Society Essay Level High school Tags: Rogerian Argument Essay Did you like this example? It is a little known fact that the tax bracket one’s family falls under can give an idea of what ones SAT score would be, which has some saying that it is biased to the more fortunate. The latter half of a students high school experience is a very stressful time, not only have to juggle numerous after school activities, college tours and applications, but also have to cope with the stress of standardized testing such as the SATs. Some of those stress factors, such as the SATs, are seen outdated and unfair to some students and either need to be wiped away completely or changed drastically in the opposers opinions. Don’t waste time! Our writers will create an original "Rogerian Argument: Are The SATs Outdated?" essay for you Create order The fact of the matter is the seemingly never ending debate on whether the SATs are outdated and or unfair, and the question everyone wants to know the answer to is if they should still even be in use. Are the SATs an accurate representation of intellect, or are they an outdated biased way for colleges to be selective? Many feel that the SATs are an accurate representation of intelligence, and give a valuable indicator of a students potential, and college success. Jeffery Penn, a reporter for the New York Academy of Sciences, says â€Å"the standardized college admissions test continues to be a reliable predictor of college success. In addition, for some subjects, SAT scores are statistically more consistent predictors of college freshman grades than high school grades†(Penn). What Penn, an advocate for standardized testing is stating is that there is a well founded correlation of college grades and SAT scores, which is a more accurate correlation than that of college grades and high school grades. Jack Buckley, the former commissioner for the national center for education statistics describes these tests as a â€Å"neutral yardstick for measuring student potential and performance† (Buckley). One, like Buckley, might say that the SAT score in many cases mirrors first year college perf ormance, and is a valuable tool for colleges to be sure they are getting a spot filled with a valuable scholar. Furthermore, Gaston Caperton, a former governor, and the president of the College Board, states that SATs Help Colleges Make Smarter Admissions Calls,(Caperton). When students are equally as impressive with their GPAs and such, colleges have no other tools but the SAT scores to determine college preparedness, making it an important step in the application process. Overall many feel as if the SATs should be here to stay, because they have an important role in maintaining a level playing field, and are a reliable source on finding out important characteristics of students. While many question the validity of the SATs, and feel it is an obsolete tool, It does seem to be helpful in some aspects of the application process, and has been for 93 years. The colleges have every right to put tough decisions in the hands of the college boards exam because it is very difficult to decide on students who are head to head with activities and grades. The admissions team of many schools believe that it is a key indicator of college readiness, and how students handle stress independently and have the statistics to prove it as well. Therefore the test is seen as the most valuable and reliable tool for those selective schools. Contrary to the beliefs previously discussed, many professionals, parents, and scholars believe that the SATs are not a reliable indicator of college readiness and intellect. First, many believe these tests tend to favor the fortunate, and turn a blind eye to those of whom are poverty stricken. Cooper Aspegren, a news editor for the oracle, says â€Å"socioeconomically disadvantaged test-takers simply cannot afford the benefits of SAT preparation services in the form of private tutors or classes that cost thousands of dollars.†(Aspegren). When the test rolls around, these students are already at a disadvantage before entering the test room. Another reason for people feeling the SATs are obsolete is the fact that it lacks a very important skill set within the actual test, that colleges actually value. The test undisputedly lacks â€Å"outside the box thinking† which is a trait colleges seek for enrollment. Randon Busteed, the executive director of Gallup education specif ically states that â€Å"the biggest problem with standardized testing is that it seeks standardized answers. Were not just overinvesting in standardized testing, were actually testing standardization†(Busteed). With that being said, the SATs are designed for students to have the same or similar answers. While it is important for there to be a test in place that tests this type of intellect, it is apparent we are missing many other forms of intelligence and competencies. Bad test takers are often those who think outside the box, and find other ways to figure something out. The true claim people like Aspegren are stating, is that the problem solvers are at a disadvantage. One who disputes the fact that the SATs are outdated can not dispute some of the facts. Those who cant afford the test tutoring tend to do worse on their scores than those who can afford the very expensive tutoring, and there is data to prove it. Also, the SATs lack all but standardized intelligence, which is undeniably an important trait but the many others can not be forgotten about. As of right now the SATs have some good qualities, but lack fairness and inclusiveness which makes the test not as great as it could/should be. As of now, the SATs are an unfair test and are not a valid way to measure intelligence. It is reasonable to measure intelligence in a test, but not just standardized intelligence. While it is unlikely that the SATs will be disregarded, the more ideal option would be to fix the test, starting with cost. The college board should offer free tutoring for the test, and financial aid for those who normally wouldnt be able to afford the test. The test should also mix in some outside the box thinking options for those who are creative. The SATs should place higher emphasis on parts that make students stand out as individuals. If the college board were to alter the test, it would be looked at as more of an opportunity for all, rather than a setback for some. With that being said, the test is not too far gone, and should be fixed because it decides the fate of many, so it should at least be fair.

Review of David Copperfield by Charles Dickens

David Copperfield is probably the most autobiographical novel by Charles Dickens. He uses many incidents of his childhood and early life to create a considerable fictional achievement. David Copperfield also stands as a midpoint in Dickens oeuvre and is at least somewhat indicative of Dickens work. This novel contains a complicated plot structure, a concentration on the moral and social worlds, and some of Dickens most wonderful comic creations. David Copperfield is a broad canvas on which the great master of Victorian fiction uses his entire palette. Unlike many of his other novels, however, David Copperfield is written from the point of view of its titular character, looking back on the ups and downs of his long life. Overview David Copperfield traces the life of David, the protagonist, from a happy early childhood through a miserable span of cruel surrogate parents, harsh working conditions, and crushing poverty to an ultimately wiser, contented existence as a happily married adult. Along the way he meets a memorable cast of characters, some hateful and selfish and others kind and loving. The main character is modeled closely after Dickens life, especially since his hero finds later success as a writer, The story, published as a serial in 1849 and 1850 and as a book in 1850, also serves as Dickens critique of the bleak conditions for many children in Victorian England, including its notorious boarding schools. Story Copperfields father dies before he is born and his mother later remarries the frightful Mr. Murdstone, whose sister soon moves into their house. Copperfield is sent away to boarding school after he bit Murdstone when he was undergoing a beating. At the boarding school, he becomes friends with James Steerforth and Tommy Traddles. Copperfield doesnt complete his education because his mother dies and hes sent to work at a factory. There he boards with the Micawber family. At the factory, Copperfield experiences the hardships of the industrial-urban poor until he escapes and walks to Dover to find his aunt, who adopts him. After finishing school, he goes to London to seek a career and reconnects with Steerforth, introducing him to his adoptive family. Around this time, he falls in love with young Dora, the daughter of a renowned solicitor. He is reunited with Traddles, who also is boarding with the Micawbers, bringing the delightful but economically useless character back into the story. In time, Doras father dies and she and David marry. Money is tight, however, and Copperfield takes up various jobs to make ends meet, including writing fiction. Things arent well with Mr. Wickfield, with whom Copperfield boarded during school. Wickfields business has been taken over by his evil clerk, Uriah Heep, who now has Micawber working for him. However, Micawber and Traddles expose Heeps misdeeds and finally have him thrown out,  returning the business to its rightful owner. Copperfield cant savor this triumph because Dora has become ill after losing a child. She dies following a long illness and David travels abroad for many months. While hes traveling, he realizes that hes in love with his old friend Agnes, Mr. Wickfields daughter. David returns home to marry her and becomes successful writing fiction. Personal and Societal Themes David Copperfield is a long, sprawling novel. In keeping with its autobiographical genesis, the book reflects the ungainliness and largeness of everyday life. In its early parts, the novel displays the power and resonance of Dickens critique of a Victorian society, which provided few safeguards for the poor, particularly in the industrial heartlands. In the later parts, we find Dickens realistic, touching portrait of a young man growing up, coming to terms with the world, and finding his literary gift. Although it portrays Dickens comic touch, its serious side isnt always apparent in Dickens other books. The difficulties of becoming an adult, marrying, finding love, and becoming successful feel real, shining from every page of this delightful book. Full of lively wit and Dickens finely tuned prose, David Copperfield is an excellent example of the Victorian novel at its height and Dickens as its master. It deserves its sustained reputation into the 21st century.

Mission statement Free Essays

This   essay   deals   with   three   mission   statements   of   human   service   organizations. It   evaluates   the   effectiveness   of   each, as   a   qualitative   mission   statement.  A mission statement is defined as , â€Å" a   brief   description   of   a   company’s fundamental purpose. We will write a custom essay sample on Mission statement or any similar topic only for you Order Now A   mission   statement   answers   the   question, â€Å" why   do   we exist?’ It articulates   the   company’s   purpose   both   for   those   in   the   organization   and   in   the public†. ( Ward Susan ) Statement 1   : The   first   mission   statement   chosen   for   this   essay   is   that   of   the   center   for   faith-  based      community   initiatives, Unites   States   department   of   health   and   human   services.  It   consists   of   three   paragraphs. The   first   paragraph   says   that   it   intends   to   create  an   environment   where   faith   based   and   community   based   organizations   are   invited  to   be   partners, â€Å" to   focus   on   improving   human   services   for   our   country’s   neediest  citizens †. The   second   paragraph   mentions   that   many   more   faith   based   and   community  based   organizations   have   been   made   partners, and   offered   technical   help   the   needy  citizens. It   also   says   that   it   has   collaboration   with   many   old   organizations   and   its  staff   is   trained   well   to â€Å" understand   how   to   reach   out   and   partner   with   these  organizations†. The   third   paragraph   states   that   it â€Å"provides   information   and   training,   but   does  not   take   decisions   on   which   groups   will   be   funded†. It   further   gives   web   links   for  more information.   Analysis   of   this   mission   statement   reveals   that   it   does   not   convey â€Å" what† is/are  the   real   functions   of   the   center. The   statement   has   words   which   have   too   broad  meanings, like â€Å" partners†, â€Å" collaboration†, etc. By   reading   this   statement   the   only  aspects   which   become   clear   are   that   the   center   makes   partnerships   with  Ã‚   faith   based   and   community based   organizations   to   help   needy   citizens   and   it   does   not   take   decisions   on   funding. Answers   to   what   type   of   â€Å" information   and   help† is mgiven   to   partners   is totally   missing. Giving   some   idea   of   specifics   of   functional   areas   would   have   added   a   lot   of   meaning   to   this   statement.( CFBCI )  An   hypothetical   example   will   prove   this. ‘A’ may   say   that   its   mission   is   to  Ã¢â‚¬Å" make   profits †. ‘B’ may   say, its   mission   is   to â€Å" make   profits   by   importing   crude  Ã‚  oil   and   selling   it   in   the   local   market†. The   second   is   a   much   better   mission  statement.  This   statement, though   very   long, is   a   bad   example   of   a   mission   statement. Statement – 2 The   second   statement   is   the   one   issued   by   College   of   Liberal   Arts   and  Sciences, Villanova   University, Department   of   Education   and   Human   Services.  It   makes   clear   that   it   supports   the   Catholic   Augustinian   thought   tradition   and   it   treats   every   individual   on   the   campus   as   a   unique   human   being, working   with  one goal,   that   of   ‘ assimilation   of   knowledge’.   The   second   paragraph   tells   very   specifically   its   purpose   is   to   prepare   teachers,  human   service   providers, counselors, supervisors   and   administrators. This   is   achieved  through   theoretical   and   practical   exposures   in   school   and   community   settings. It  claims   that   each   of   its   graduates   will   have    a   commitment   to   social   justice,  cultivation   of   the   intellect, and   willingness   to   serve. This   is   an   ideal   example   of   a   good   mission   statement. Needless   to   say   that  assimilation   of   knowledge   is   the   mission   of   any   department   of   an   University, but  this   statement   further   clarifies   the   areas   of   knowledge   to   be  Ã‚   imparted, how   it   is  imparted   and   what   are   the   expected   results   of   its   mission. It   also   mentions   that   it  is   dedicated   to   the   Christian   Augustinian   faith. The   only   drawback   of   this   statement   is   that   the   language   and   the   vocabulary  bear   a   very   high   profile, especially   in   the   second   paragraph. The   message   can   be  understood   only   by   those   who   are   very   good   at   English. Perhaps, simple   words  and   shorter   sentences   would   have   been   more   effective. ( mission statement ). Perhaps, simplicity   communicates   the   best !! Statement – 3 The   third   statement   analyzed   in   this   essay   is   of   an   association   names   as  PROTECT. Its   one   paragraph, very   short   yet   very   comprehensive   mission   statement  says   that   it   is   a   ‘pro   child, anti   crime   membership   association ’. It   is   founded   on  the   belief   that   the   first   and   most   sacred   obligation   as   parents, citizens   and   human  beings   is   to   protect   children   from   harm. Its   aim   is   to   build   a   powerful, non  partisan   force   to   protect   children   from   abuse, exploitation   and   neglect. It   is   also  clear   that   the   tools   adopted   to   achieve   its   goals   would   be   a   determined   single-issue   focus, a   meaningful   mainstream   agenda, and   use   of   proven    medical   political  strengths. This   is   one   more   example   of   a   good   mission   statement. It   gives   a   complete  picture   of   the   motives   of   the   organization. The   goals   are   clearly   stated   and   the  means   to   achieve   these   goals   are   also   very   clear. Some   more   clarity   could   have   been   added   if   the ‘ how ‘ part   of   the   statement   is   elaborated. Few   more   words   on  how   children   will   be   protected, will   make   this   an   ideal   mission   statement. The only  drawback   of   this   statement   is   that   it   does   not   mention   if   the   target   is ‘ children’  on   a   universal   base, or ‘ children’ of   a   specific   country   only. ( protect ). Conclusion A   mission   statement   is   judged   by   its   ability   to   put   across   the   main   function   of  an   entity. Out   of   the   three   statements   selected   for   this   essay, one   does   not  communicate   the   crux   in   the   minimum   required   depth. This   is   despite   the   fact   that  it   is   a   very   long   statement. The   other   two   are   very   brief   and   successfully   tell   the  main   function   in   a   very   brief   fashion. These   are   good   mission   statements. None   of  them   have   to   say   anything   else, apart   from   the   main   function. Works-cited   page Ward Susan, Mission   statement, about Inc. a New York Times Company, 2007, Retreived on 4 April 07 from: CFBCI, CFBCI mission statement, Center for faith based and community initiatives, United States department of health and human services, 4 Dec 06, Retrieved on 4 April 07 from: http://hhs.gov/fbci/ Mission   statement, Department of education and human services, Vilanova University,   2003,   Retrieved on 4 April 2007 from: http://www1.villanova.edu/villanova/artsci/education.html   How to cite Mission statement, Essay examples

Training Strategies in Teacher Education Programs

Introduction Training teachers, as part of complete instructional delivery, is laden with series of benefits since it makes the education process more inclusive and learner oriented. By training teachers on the rights instruction delivery methodology, it is not only possible to create an inclusive education environment but also to equip the teachers with necessary resources and skills required in the dynamic instruction delivery field, irrespective of the grade or type of a classroom.Advertising We will write a custom research paper sample on Training Strategies in Teacher Education Programs specifically for you for only $16.05 $11/page Learn More Since time in sundry, different programs have been created to teach teachers as the education environment keeps on changing with the introduction of new technology, constant revision of the curriculum, and changes in standardized methods of teaching. For instance, the teaching of teachers (ToTs) program has bec ome ideal in equipping teachers with the right skills in the education environment. As a result, teaching teachers has become a necessity to ensure that the instruction deliverers remain relevant and acquire new skills to tackle any challenge that might arise in the course of instruction delivery. There are several reasons that guarantee the success of the ToTs program. The first issue is that it takes time for people to learn things, and often years for them to master it. This means that effective ToTs program is a blueprint for creating an inclusive learning environment that spans over a relatively long period to guarantee internalization of necessary education skills. For instance, a program on instruction delivery would create an-all-round instructor who is focused on creating of an ideal and sustainable learning environment. The second issue is that people learn differently. Therefore, a successful ToTs program may become flexible enough to support various learning styles at in structor and learner levels. Therefore, this treatise attempts to explicitly review three strategies that are useful for ToTs in relation to my learning experience through the pre-service and in-service teacher education programs. Literature Review A large body of literature indicates that individuals have different teaching, learning, and preference styles. The learning preferences tend to differ among learners (Darling-Hammond Sykes, 2009). The purpose of learning has in the recent years shifted from memorizing information (surface learning) to being able to find and utilize the information (deep learning).Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Modern studies have indicated that learning process is constructive and not receptive (Brownell, Bishop, Sindelar, 2008). As a result, the learner is expected to construct and understand knowledge. The learner then creates new ideas and models from the information obtained (abstract hypotheses). Finally, the learner takes action-active testing (Darling-Hammond Sykes, 2009). Brownell, Bishop, and Sindelar (2009) highlighted the effectiveness of using ToTs programs. They asserted that, in addition to the career teacher training, instructors who are continuously trained have a high attrition rate. Although the ToTs program is successful in many states, it should have the required credentials that provide explanations or evidence of its success rates. For instance, the South Carolina’s model has been applied in different regions across the globe, including Saudi Arabia. To determine the effectiveness of the program, it is important to review its application and relevance. For example, Ertmer and Ottenbreit-Leftwich (2010) offered information concerning the relevance of ToTs program. The article examined how ToTs program has added to the overall improvement of the school’s level of accomplishment. Apparen tly, it has become critical for learning institutions to create programs aimed at training teachers. Crichton, Pegler, and White (2012) explained how to improve a teacher’s performance by describing and illustrating how a competency assessment instrument should be used. Such an instrument allows one to assess for criteria and various requirements needed in imparting knowledge in the dynamic education environment. This basic training involves the use of the problem-solving methodology, which defines the problem, gathers data, and formulates a solution to achieving an evaluation. This means that a teacher passed through the ToTs program will use the problem solving methodology in teaching (Crichton, Pegler, White, 2012). Teachers exploring new technologies may find that the school network is unable to support them due to inadequate wireless access, firewall restrictions, lack of bandwidth, or other issues. In a recent study of 559 Ohio teachers, participants reported that rest rictions on the school firewall filtered or blocked some Web 2.0 tools for the purpose of protecting students from unwanted or inappropriate materials (Ertmer Ottenbreit-Leftwich, 2010). However, this action not only prevented students from accessing Web 2.0 tools but also prevented and discouraged teachers from adopting these tools in their classrooms. Participants reported that acceptable use policies should be reviewed before integrating Web 2.0 tools into instructional practice (Brownell, Bishop, Sindelar, 2008).Advertising We will write a custom research paper sample on Training Strategies in Teacher Education Programs specifically for you for only $16.05 $11/page Learn More In an urban Canadian district piloting iPods and iPads, staff was not prepared for the difficulties in synchronizing, powering, maintaining, and managing the devices (Crichton, Pegler, White, 2012). Therefore, when provided with a well-maintained network, teachers can explor e technologies, thus, building their knowledge base to become 21st Century teachers. Three Training Strategies in Teacher Education Programs Learning teams (collaborative learning) The collaborative learning strategy is significant in addressing the knowledge age through construction of group dynamics that can be applied in real practice at the educator and learner levels. The collaborative learning functions on the aspects of invention, exploration of knowledge, solving problems, active participation, and proactive engagement of the parties involved as summarized in the figure below. Fig. 1: Collaborative learning channel (Source: Self generated) There are several benefits of collaborative learning as part of training teachers in the dynamic education environment. Through collaborative learning, the instructors undergoing training are in a position to understand the aspect of discourse in instruction delivery as ideal when spoken and written communication is simplified as per the level or grade of a learner. Since discourse connotes language, thought pattern, and knowledge application, those undergoing training are empowered to internalize the pattern of presenting written and spoken communication that guarantees complete and competent participation of the audience.Advertising Looking for research paper on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, collaborative learning enables the instructor to acquire skills that can support development and sustaining relationship between word and though in the sensitive instruction delivery, especially when the class composition is diverse. In the end, it will be easy for the instructor to track and generate group learning progress besides establishing a standardized way of recognizing different facts (Driscoll, 2005). Through collaborative learning, I was trained on how to apply the group concept in balancing the aspect of written and spoken communication as foreign English language instructor in Saudi Arabia during pre-service teacher education. Through creating a sustainable learning process, I was trained on how integrate the Zone of Proximal Development (ZPD) in teaching English as a second to language by instructing small groups of learners to assist each other through direct contact and discoursing (Driscoll, 2005). The pre-service teacher education was meant to equip m e with skills for ensuring that classroom learning process is transformed into an interesting and interacting activity that invokes the thought pattern of each learner into group activity that is collaborative in nature. As part of the in-service teacher education through the mandatory vocational training programs in Saudi Arabia, I underwent series of training on how to engage all the learners in imparting group discourse, experiences, skills, ideas, and knowledge, irrespective of the level of mastery of the English language or grade of the learners. Through collaborative learning training, I was taught how to simply lesson delivery by organizing learners into small groups as transforming the individual contribution of each learner into a group product that can be examined against set discourse standards. Technology-based learning Technology-base learning as part of the ToTs program involved imparting significant skills on educators to ensure that they are knowledgeable on how to a pply technology to support the learning process. Technology-based learning is characterized by the use of different technological tools such as computer, videos, audio-visual presentations, iPhones, and internet among others (Crichton, Pegler, White, 2012). While undergoing career training as a teacher, the instructor was categorical on the importance of acquiring skills in technology-based learning in lesson execution. For instance, chart and pictures as instruments o technology-based learning will make the learning experience interesting to the minds of any grade in the classroom. Besides, I was taught that the use of visual-audio presentation such as a simple class video would boost confidence of the learners since fear and low self esteem is a common occurrence especially when the minority or special needs learner has to cope with his/her normal counterparts. Therefore, integration of technology-based learning enables the educator to acquire practical skills that might boost cr eativity and confidence in the classroom environment. Apart from the career training, I have attended series of vocational ToTs programs designed to train teacher on the latest technology-based learning and how to integrate these support services in the lesson execution. As a foreign language teacher in Saudi Arabia, I was trained to depend on creation of a visual representational meaning called the space-based model for analysis centered on the placement of objects within the semiotic space of the learners in their classroom environment. For instance, in practical teaching training as part of the in-service teacher education, I was trained on the importance of creating short videos/slides and giving student the opportunity to practice communication of their ideas clearly and concisely to an audience of their peers in the context of a formal class presentation. Notably, I learnt that inclusion of the class video in the learning process is important in attracting attention of the lea rners as part of the pre-service teacher education. While undergoing the second year of pre-service teacher education, I was trained on the importance of integrating technology in teaching as critical in creating a creative and dynamic learning environment. As a result of this training, I am always in a position to quantify the level of understanding of the topic discussed by reflecting on the learner’s perception, distinctiveness, attentiveness, and understanding. I was also trained on how to catch attention of learners by simplifying the lesson delivery to accommodate the interests of the fast and slow learners. For instance, under the education psychology program as part of pre-service teacher training, I was trained on the significance of giving attention according to learning level, special needs, and grades score in the rubric. This skill ensures that learners understand different technological applications, which make instruction delivery interesting and easy to follow . From the technology-based training as part of the in-service teacher education, I was equipped with the necessary skills for balancing overdependence of technology in education by creating a lesson plan that properly fuses traditional and modern instruction delivery to encourage creativity among learners. Brainstorming strategy Brainstorming strategy as part of teacher education involves proactive engagement of the learners in a participatory approach to ensure that the instructor acquire skills for engaging active participation of all the students in a classroom. While undergoing pre-service teacher education, more than 40% of all the classes were delivered through the brainstorming strategy, which was characterized by the lecturer highlighting a topic after which each learner was expected to give his or her own opinion. The lessons were delivered in a progressive manner within the Practice, Production, and Presentation model. We seemed to enjoy the brainstorming strategy and wer e fully engaged from the beginning to the end since the style of lesson delivery was characterized by humor and use of very practical examples. While undergoing vocational training as part of the in-service learning programs designed for teachers, I underwent series of training on brainstorming strategies such as how to apply flashcards, cue-response drill, and brainstorm to teach vocabulary to the learners. For instance, I was trained to be constantly using different facial expressions when correcting the mistakes made by the learners in addition to oral presentation to ensure that the students internalize construction of different English words and phrases (Harmer, 2007). As an instructor of English as a foreign language in Saudi Arabia, I have applied the skills from pre-service and in-service teacher education training to designed series of brainstorming lessons that are systematically structured and delivered in a humorous way to maximize level of learner engagement. As the ins tructor, I have been empowered by the skills I acquired through different teacher education training to be clear, practical, and focused in delivering the lesson content through the STT format by not shying away from the interactive learning. Besides, I now understand the significance of using facial expressions and practical examples to ensure that the lesson in a success. For instance, in one of the pre-service training lessons, my lecturer used the example of describing an experience in the cinema hall through person reflection about immediate environment and occurrences during the event. This gave him the opportunity to introduce different descriptive words since the learners could relate to the topic (Harmer, 2007). From this lesson, I acquired knowledge on the importance of using simple and practical examples that learners can relate to as part of complete and holistic learning through past experiences. In addition, I was trained on the importance of adopting an inclusive inst ruction delivery and interactive lesson session as part of the basic tenets of promoting active learner participation. As a result of the pre-service and in-service training on how to apply brainstorming strategy in instruction delivery, I have been able to customize most of my English language lessons to suit the young Saudi learners. Conclusion From the above reflection, teacher education is a vital element in the teaching profession since it gives the necessary skills to instructor. For instance, pre-service teacher education exposes a potential instructor to the teaching environment in terms of the expectations of learners and ideal approach for effective instruction delivery. Since most of the pre-service teacher education is designed to help a potential teacher to understand the dynamics of the education environment, it is a crucial element of holistic teaching and review in any classroom setting. During such training, potential educators are empowered with practical skills fo r proactive learner assessment as a prerequisite for comprehensive instruction delivery. Apart from the pre-service teacher education, in-service teacher education, in the form of continuous vocational training of teachers, is important in updating the skills that instructors have to ensure that they are relevant. Since the field of instruction delivery in education is dynamic due to series of constant modifications in teaching methods and curriculum, continuous teacher training is necessary towards ensuring the outdated skills are replaced by modern and equality dynamic teaching methods. For instance, since the aspect of technology-based education is quickly replacing the traditional teaching approach, constant training of teachers of technology application in education can make a big difference in effective instruction delivery in the classroom environment. Teacher education has series of benefits such as understanding discourse in verbal and written communication to balance the t hought and mental perception of the learners. Lastly, these training programs empower the educators to understand the dynamics for motivating learners to actively participate in the learning process. References Brownell, M. T., Bishop, A., Sindelar, P. (2008). NCLB and the demand for highly qualified teachers: Challenges and solutions for rural schools. Rural Education Quarterly, 24, 9-15. Crichton, S., Pegler, K., White, D. (2012). Personal devices in public settings: Lessons learned from an iPod touch/iPad project. Electronic Journal of E-Learning, 10(1), 23-31. Darling-Hammond, L., Sykes, G. (2009). Wanted: A national teacher supply policy for education: The right way to meet the â€Å"highly qualified teacher† challenge. Education Policy Analysis Archive, 11(33), 1-55. Driscoll, M. (2005). Psychology of Learning for Instruction (3rd ed.). New York: Allyn Bacon. Ertmer, P. A., Ottenbreit-Leftwich, A. T. (2010). Teacher technology change: How knowledge, confidence, beli efs, and culture intersect. Journal of Research on Technology in Education, 42(3), 255-284. Harmer, J. (2007). The practice of English language teaching (4th ed.). Harlow, UK: Pearsons Longman. This research paper on Training Strategies in Teacher Education Programs was written and submitted by user Beetle to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.