Business Challenge of Warwickshire Cricket Club Free Essay Example, 1500 words

According to news feed, the Warwickshire County Cricket Club has appointed Vallance Carruthers Coleman Priest, VCCPas its retained marketing and advertising agency to oversee the imminent projects which include advertising the forthcoming year s major international fixtures comprising of a test match against South-Africa and a one-day international with New Zealand (Chime Communications news feed, 2007). It also is going to be responsible regarding the creation of awareness of the County s sponsorship opportunities over the next couple of years or two. Edgbaston, is one of the test match grounds hosting the Ashes in 2009, is going to face a series of campaigns with the held of VCCP, in order to delineate the ways in which major hallmarks can achieve prosperous exposures at the ground over the next three years (Chime Communications news feed, 2007). Moreover, due to such reasons, the Warwickshire County Cricket Club has therefore identified the need to position Edgbaston as its all-y ear-round venue. The remit of VCCP is inclusive of the establishment of the Club s hallmark proposition and the development of a new corporate style, designed in order to assist in attracting sponsorship involvement with the Club. We will write a custom essay sample on Business Challenge of Warwickshire Cricket Club or any topic specifically for you Only $17.96 $11.86/page